Greg Aronoff

Recent Posts

The Power of Precision: Technical Writing is Essential for Grants, Contracts, and SOPs

October 28, 2025
When many professionals hear the term “technical writing,” they default to picturing complex manuals full of dense jargon and complicated diagrams. However, the true essence of technical writing is not about complexity—it’s about radical clarity. It’s the disciplined art of filtering out noise so that readers can instantly grasp the essential message. This skill set is invaluable in high-stakes.

Technical Writing vs. Business Writing: What’s the Difference?

October 28, 2025
When you're stepping up your career, you quickly learn that knowing your subject isn't the same as communicating your subject effectively. This distinction is especially clear when comparing technical writing and business writing. Both are vital professional skills, but they have fundamentally different goals, audiences, and approaches. Understanding these differences is the key to choosing the.

Technical Writing vs. Copywriting

October 10, 2025
Technical writing and copywriting are two distinct career paths in the writing world, each requiring different talents and serving different purposes. In a nutshell ... Technical writers focus on explaining how to use a product or process and aim to simplify complex information for the end-user. Copywriters focus on why you should use or buy a product/service and aim to persuade and sell,.

Stories That Raise More: How to Use Narrative to Inspire Donors

August 21, 2025
Imagine reading this: The Identifiable Victim Effect “500,000 people in your state lack access to clean drinking water.” Now compare it to this: “Maria, age 10, walks three miles every day to fetch water for her younger brother. Some days, the water makes them sick. Last week, she missed two days of school.” Which one do you feel more drawn to? If you said Maria — you’re not alone. Researchers.

Top 10 Fundraising Tips Every New Nonprofit Fundraiser Should Know

August 21, 2025
Whether you’re a brand-new nonprofit founder, a volunteer turned fundraiser, or someone who just got handed the job of “bringing in money” — welcome! Fundraising can feel intimidating, but it’s also one of the most energizing, purpose-driven roles in the nonprofit world. The good news? You don’t have to figure it all out alone. Here are 10 practical tips that every new fundraiser should know —.

Nonprofit Fundraising 101: Grants, Giving, Emails & Corporate Support

August 21, 2025
How to Write Winning Grant Proposals for Nonprofits Writing a grant proposal can feel intimidating for beginners, but understanding what funders want and following a clear structure will greatly improve your chances of success. Grantmakers typically look for proposals that align with their own mission and address a clear community need, presented in a well-organized, compelling manner. In.

How to Write a Cold Fundraising Email

August 21, 2025
Reaching out to potential donors “cold” (without prior interaction) is a common tactic for nonprofits, whether you’re contacting individual donors or local businesses. Cold fundraising emails can help you expand your supporter base in a cost-effective way – if they’re done thoughtfully. In the U.S., 26% of donors say that nonprofit emails inspire them to give, so a well-crafted email can make a.

How Fundraising and Philanthropy Strengthen Business Success

August 21, 2025
You might wonder, why would a business (big or small) give away money or resources to nonprofits? Isn’t that counter to their profit motive? In reality, philanthropy and grantmaking can benefit companies in many ways, making it a win-win situation. In the United States, corporate social responsibility (CSR) and charitable giving have become mainstream in the business world – not just for Fortune.

The 5 Biggest Fundraising Challenges (And How to Beat Them)

August 18, 2025
Fundraising is the heartbeat of every nonprofit — and also one of the hardest parts of the job. If you've ever felt overwhelmed trying to raise money for your organization, you're far from alone. In fact, a recent survey found that nearly all fundraisers feel anxious about constantly finding new donors . From unclear strategies to lack of support, many nonprofit professionals are facing similar.

Why Donors Say Yes: The Psychology of Giving (and What Nonprofit Fundraising Gets Wrong)

August 18, 2025
Fundraising isn’t just about persuasion — it’s about connection. When donors say yes, it’s not because your appeal had the best stats or a slick layout. It’s because something in your message sparked emotion. Something resonated. Science backs that up. Donors are moved by meaning, trust, ease, urgency — and most of all, by feeling like their gift will make a difference. Yet too many fundraising.

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